media plan

coca-cola with coffee

Brief:

Research how the new Coca-Cola with Coffee should be advertised, from mission, vision, geography breakdown, brand promise, seasonal ads, forms of promotion, target demographic and other subgroups and annual budget, etc.

Approach:

Follow the classic red that Coke is known for, while incorporating the browns and yellows used in the new flavors of Coca-Cola with Coffee. Kept design as concise as possible for legibility and used contrast in the colors for bold spreads.

Result:

Below are some selected pages from the manual and two spreads to simulate what it looked like when printed out.