pasta social club email newsletter

Brief:

Email newsletters have become a great tool for building customer loyalty, pushing brand awareness, and attracting new prospects. Create an email newsletter, utilizing the numerous interactive capabilities of InDesign, like motion, numerous hyperlinks with rollover/hover state indications, a slideshow, and overall visual hierarchy.

Approach:

I am a big fan of the Instagram account “Pasta Social Club” and all the photography this chef has of the vibrant pasta dishes and all the tools/techniques she can do. I wanted to create an email newsletter that people actually want to look at, rather than mark as read or move to a spam folder. I used off-whites and earthy tones to work with the foods in the photos so they could all work together. Research helped determine what information should be conveyed in the newsletter and its level of importance.

Result:

A bold, fully functional ENewsletter was the result, with hyperlinks attached to photos and text that takes viewers to the real website. It has real recipes and social media icons that link out for more information.