goldberg aviation projects
website work, ADVERTISEMENTs, posters & more
Brief:
As Goldberg Aviation’s Designer it is my job to create functional advertising. Our client base and pilot instructors are a direct and straightforward group, this must come across in the GA brand identity. This may include work on the website, advertisements, or internal design work for management.
Approach:
I stay within the brand color palette of reds and primarily shades of blue. I use many repeat fonts for a consistent feel across platforms, whether is is on the GA website or in a magazine ad.
Result:
A cohesive aviation brand that is respected and sought out amongst instructors, pilots, and other clientele in the USA and Europe.
advertisments
These are full page advertisements run in Aviation specific magazines, like TBMOPA Magazine or POPA Magazine, for instance. As well as a Flash Ad that ran on the TMBOPA website to promote GA.
These 23 x 36 inch boards were printed and used at the Goldberg Aviation booth at a TBM convention for pilots. Their goal was to draw people in with interest in the fantastic pictures/views the GA pilots see, as well as conveying information of the level of expertise and connection GA provides to its clients and instructors.
TBM convention poster boards
The Goldberg Aviation website
I did not originally build this website, but I have edited, added, and reformatted pages as the business has grown and needed updates. This website’s main purpose is to be a highly functional platform for clients and pilots to learn more about GA with the goal that they will reach out to the team to book training or trips.
The ‘book training’ tab I added to the website’s menu bar has increased bookings almost double than they had previously.
Travel pages
These Wyoming and South Carolina Travel Recommendation pages are given to clients and instructors when planning visits to GA or if they are flying with Goldberg Aviation. Goldberg Aviation is very focused on client relationships and creating lasting connections, so this created a nice personal touch for them to offer.
